SEPTEMBER 2020 CUSTOMER SPOTLIGHT

LOLI BEAUTY

Each month we shine the spotlight on one of our loyal Organic Alcohol Co. customers in order to introduce and share the great work they're doing with our wider community. We hope this sparks curiosity, creativity, and further collaboration amongst like-minded, quality-driven brands and entrepreneurs. -The OAC Team

A LITTLE BIT FROM LOLI ...

Pure. Potent. Powerful. Zero Waste Beauty.

The World’s first zero-waste beauty brand, LOLI Beauty is on a mission to stir up clean + conscious beauty. Choose from face and hair serum, balancing serum, 3-in-1 miracle balm, and more. LOLI's powerful multitaskers for skin, hair, and body are up-cycled from organic food supply, 100% waterless, MADE SAFE® certified, vegan, cruelty-free, Non-GMO, and packaged using recycled, recyclable, reusable, and compostable materials.

LOLI stands for “Living Organic Loving Ingredients” and their products embody the the name. 

LOLI’s founder, Tina Hedges, Chief Recipe Keeper, is a beauty industry veteran, serial  entrepreneur,  and beauty shaman. From  Cuban heritage, Tina was born in  Jamaica  where she learned the magical,  alchemy of  botanicals harvested from the earth and the sea.

Tina shares, “Much of my career has focused on launching visionary brands both for Fortune 500 companies to startups -spanning everything from beauty to biotech and even beverage. My first start-up, after leaving my corporate career at companies like L'Oreal and Estee Lauder, was a breakthrough, sulfate-free + vegan celebrity haircare brand on BRAVO TV's reality show, Blowout in 2005. I then turned the functional beverage sector on its head with the creation of a new category called "hangover prevention" with Mercy which made Entrepreneur’s Magazine 200 Top Most Brilliant Companies list. My most recent launch, www.lolibeauty.com, is the world's first zero-waste, superfood skincare brand. LOLI's MADE SAFE® certified products are upcycled from organic food supply, waterless, vegan, and cruelty-free. LOLI packages using recyclable, reusable, and garden compostable materials.

The inspiration for LOLI may have come from my Cuban / Jamaican heritage of watching Mother Nature's ingredients being made into home remedies for beauty and wellness, but it was a moment when I experienced simultaneously a crisis of health and a crisis of consciousness that became the catalyst for my mission to make a clean + conscious change in beauty. When the world is experiencing water scarcity and there will be more plastic in the ocean than fish for 2050, why are we encouraging consumers to purchase beauty products diluted with 80-95% water, polluted with toxic chemicals and synthetics and over-packaged in single use plastic? It's time for a truly sustainable approach to beauty.”

At The Organic Alcohol Company (OAC), we strive to support and acknowledge companies that are taking the steps to not only provide a superior product but who are also stewards for regenerative and restorative practices. We are proud that LOLI beauty chooses to use OAC's premium spirits, and continues to do the good work they do.

Check out LOLI Beauty here!